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SC Johnson Invites Londoners to Immersive Experience Exploring the Ocean Plastic Pollution Crisis

The two-week educational event, The Blue Paradox, opens to the public today through Sept. 27 in White City.

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By: TOM BRANNA

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SC Johnson, the maker of household consumer brands such as Mr. Muscle, Ecover and Duck, is launching The Blue Paradox. The immersive educational experience with 360-degree digital projections invites the public to walk beneath the ocean's surface to explore the impact plastic waste has on Earth’s most valuable natural resource. It will also further attendees’ understanding of how businesses, governments, and individuals can work together to create a more sustainable world.   “Plasti...

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